Services
Three ways of working that can begin with a diagnosis, progress to implementation, or sustain a measurement capability over time.
A focused assessment of what you can measure today, which gaps matter, and which next step will create the most value.
Models, decision tools, and optimization systems to project value, explore scenarios, and allocate investment under real-world constraints—from recommendations to autonomous execution.
Ongoing guidance that raises decision quality without requiring a permanent leadership structure from day one.
Capabilities across every engagement
Estimates each channel’s contribution to sales and how its returns change at different investment levels.
Combines data from MMPs such as Adjust and AppsFlyer with experiments and other sources to separate attributed conversions from outcomes caused by marketing.
Builds a credible comparison to estimate what would have happened without a campaign, change, or intervention.
Tracks acquisition, retention, and revenue by group to understand CAC, LTV, and payback time.
Turns aggregated, delayed iOS signals into a useful view of performance without individual identifiers.
Experience integrating APIs from Google, Meta, AppLovin, TikTok, and other publishers to unify, validate, and refresh marketing data.
Detects performance degradation, data shifts, and outdated assumptions before they affect decisions.
Turns results into simulators and dashboards that help teams compare scenarios and act.
A focused first conversation
In an introductory conversation, we can frame the problem, review the available evidence, and decide whether there is a useful next step.
Discuss your challenge