Marketing Measurement Health Check
A focused assessment of what you can measure today, which gaps matter, and which next step will create the most value.
Explore the scopeMarketing Measurement & Decision Science
Know what drives growth. Invest with confidence.
We help marketing and growth teams measure incremental campaign impact, forecast returns, and allocate acquisition budgets using their own data.
From evidence to decision
What incremental return did the campaign generate?
- 01DesignTest · holdout · causal
- 02CounterfactualNo-campaign baseline
- 03DecisionScale · pause · reallocate
The counterfactual separates campaign impact from growth that would have happened anyway.
Questions that matter
Make the decision clearer before moving the budget.
The goal is not another dashboard. It is less uncertainty behind concrete commercial decisions.
01Which channels generate incremental value?
02How much can we spend while maintaining profitability?
03What will current acquisition cohorts be worth?
04How should next quarter’s budget be distributed?
05Can we trust platform-reported ROAS?
06Which experiment would resolve the most important uncertainty?
Three ways to work together
From an urgent question to a durable measurement capability.
Forecasting & Budget Optimization
Models, decision tools, and optimization systems to project value, explore scenarios, and allocate investment under real-world constraints—from recommendations to autonomous execution.
Explore the scopeFractional Marketing Analytics Leadership
Ongoing guidance that raises decision quality without requiring a permanent leadership structure from day one.
Explore the scopeRepresentative experience
Complex measurement problems, translated into usable decisions.
International experience across gaming, telecommunications, and commercial environments where acquisition, product, and finance need a shared view of performance.
See selected experienceForecast long-term ROAS from early cohort signals
Automatically optimize campaign-level budgets and ROAS targets
Measure and recommend under mobile privacy limitations
Detect anomalies before they distort the forecast
Industries
Focused on businesses with meaningful digital acquisition spend.
- Gaming & apps
- Fintech
- Telecom
- E-commerce
- Marketplaces
- Subscriptions
- Agencies
Why Data Guasu
Technical depth with commercial judgment.
Senior practice
Work directly with the person shaping the approach, building the analysis, and supporting the decision.
Proportionate method
Sophistication is matched to the decision, the available data, and the cost of getting it wrong.
Aligned teams
A shared language for marketing, finance, analytics, and engineering, with assumptions made explicit.
Independent consultancy
Led by a practitioner who connects models with marketing operations.
Nicolás Escobar is a senior data scientist with international experience at the intersection of marketing, user acquisition, and data science. Based in Paraguay, he works with distributed teams and brings about seven years of applied experience in gaming, alongside earlier telecommunications experience.
~7 yearsapplying data science in gaming
M.S.in Data Science, Indiana University
Paraguaylocal base, international collaboration
A focused first conversation
Start with the decision creating the most uncertainty.
In an introductory conversation, we can frame the problem, review the available evidence, and decide whether there is a useful next step.
Discuss your challenge